Kids Preferred Announces 2025 Peanuts PartnershipKids Preferred Announces 2025 Peanuts Partnership

Toymaker, Kids Preferred, celebrates the Peanuts comic strip turning 75 in 2025 with a new product range. A March 2025 reveal with select retailers will feature a Peanuts-themed soft book, blanky, infant plush and toys and bath/water play set.  

Kids Preferred is planning a full rollout in 2025 of a catalog featuring Snoopy and Woodstock, Charlie Brown and Lucy, Franklin and Pigpen and other iconic characters first introduced on the comic pages of newspapers. An array of wood toys, bath toys and infant plush are being developed.  

“We are beyond thrilled to announce the partnership between Kids Preferred and Peanuts,” says Larry Presser, president, Kids Preferred. “There are very few brands in the marketplace as iconic and trusted as Peanuts. We look forward to developing innovative infant toy lines to help usher in new generations of Snoopy fans.”  

“Peanuts has endured for 75 years because the strip deals with real emotions and promotes positive messages and lessons, including friendship, inclusivity, responsibility and resilience,” says Scott Shillet, vice president, global hardlines, Peanuts Worldwide. “Our goal is to develop a line of high-quality infant products across soft lines, hard lines and publishing that tie back to these lessons and allow parents to share their love of Peanuts with their children.”  

In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high-profile collaborations and retail programs. Charles Schulz’s creation inspired artists, musicians, philosophers and fans for over seven decades. There is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience. Next year, parents and grandparents can share their favorite Charlie Brown memories with a new generation of fans through Kids Preferred infant plush and toys.