Kids Preferred Acquires New Brand

U.S. toy manufacturer Kids Preferred has acquired the Bunnies By The Bay luxury children’s brand, adding baby and children’s apparel to its array of toy and educational offerings.

“We look forward to expanding the Bunnies By The Bay story through natural category extensions such as ready-to-wear, wood toys and allied products thus creating a true lifestyle brand, and offering even more bunnies, toys and apparel through Kids Preferred’s widespread global reach,” says Laura Perks, vice president of marketing, Kids Preferred.