Kids Preferred Acquires New Brand

U.S. toy manufacturer Kids Preferred has acquired the Bunnies By The Bay luxury children's brand.

April 6, 2018

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“We look forward to expanding the Bunnies By The Bay story through natural category extensions such as ready-to-wear, wood toys and allied products thus creating a true lifestyle brand, and offering even more bunnies, toys and apparel through Kids Preferred’s widespread global reach,” says Laura Perks, vice president of marketing, Kids Preferred.

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