‘Kid-E-Cats’ Partners with Giochi Preziosi in Italy

APC Kids has chosen Giochi Preziosi as the Italian distribution partner for its “Kid-E-Cats” toy range.

License Global

May 7, 2019

1 Min Read

The deal will see Giochi Preziosi distribute a line of Toy Plus’ licensed plush, collectibles, figurines and playsets based on the “Kid-E-Cats” property. Distribution in the region will begin in Q4 2019.

“The range is already looking fantastic, and we’re confident that Giochi Preziosi’s wealth of experience in establishing a strong retail presence for preschool properties will ensure the first wave of products is a huge hit when it launches later this year,” says Lionel Marty, managing director, APC Kids.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like