'Kate & Mim-Mim' Toys Head to Europe

FremantleMedia and its master toy partner, Just Play, have appointed The Giochi Preziosi Group as the toy distributor for the preschool series, “Kate & Mim-Mim.”

April 6, 2018

'Kate & Mim-Mim' Toys Head to Europe

Fremantle appoints toy distribution partner for U.K., Germany and other European countries.

FremantleMedia and its master toy partner, Just Play, have appointed The Giochi Preziosi Group as the toy distributor for the preschool series, “Kate & Mim-Mim.”

Just Play’s new range of “Kate & Mim-Mim” toys will now be distributed in the U.K., Germany, France, Italy, Spain, Portugal and Turkey. The new range will be available in the U.K. this summer, followed by other territories this fall.

“We are delighted to have Giochi Preziosi on board as ‘Kate & Mim-Mim’s’ major European toy distribution partner,” says Tracy Griffiths, vice president licensing and consumer products, FremantleMedia EMEA and Australia. “With Just Play’s strong new toy range and Giochi Presiozi’s pan European distribution reach and experience we have the perfect team on board for this exciting new girls’ preschool property.”

“Kate & Mim-Mim” launched in 2014 on CBeebies in the U.K., Disney Junior in the U.S. and Super RTL in Germany. Since the launch, Fremantle has sold the series to 120 international territories including

France, Italy, Spain, Portugal and additional European and Asian territories.

“We’re thrilled to partner with FremantleMedia and Giochi Preziosi to launch the ‘Kate & Mim-Mim’ toy line around the world,” says Charlie Emby, co-president, Just Play. “Our team has created a fantastic range of toys that bring this enchanted series to life, and we look forward to seeing the line flourish thanks to the synergies coming from these new partnerships.”

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