Just Play Takes Over Hamleys Windows Ahead of London Toy Fair

Two showcase windows celebrate Just Play-licensed products.
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License Global

January 23, 2023

The "Sesame Street" Hamleys window.
The "Sesame Street" Hamleys window.Just Play

Just Play

has taken over two showcase windows at Hamleys Regent Street store in London. One features Disney’s Mickey and Minnie, and another “

Sesame Street

’s” Elmo. The


window features larger versions of character playsets for both Mickey and Minnie. Child-size versions are available to buy on the first floor of


in the preschool section. There’s also a giant stylized version of Mickey from the Just Play Disney Doorables range.

In the second window, “Sesame Street’s” Elmo character is celebrating the launch of Just Play’s Potty Time Elmo toy, also available on the store's first floor. “Sesame Street” plush and learning toys are also available to purchase in-store.  

“We’re delighted to have kicked off 2023 with the brilliant windows at Hamleys flagship store, showcasing two of our biggest brands this year,” says Anna Chapman, vice president, marketing and licensing, Just Play. “We have many new fantastic products coming and are delighted to share the magic of play and much-loved

characters with Hamleys’ customers.” 

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