J&M Brands to Rep ‘Care Bears’ in Benelux

J&M Brands will manage Cloudco Entertainment’s Care Bears across Belgium, The Netherlands and Luxembourg.
License Global

June 22, 2020

Care Bears Unlock the Magics.png

J&M Brands will manage all licensing initiatives for Care Bears, focusing on the relaunch of Care Bears toys from

Basic Fun!

The deal followed the announcement on a new “Care Bears” series last year.

Cloudco introduced “Care Bears: Unlock the Magic,”


a 2D animated series featuring a new look and mission for the bears. The series


launched on Tiny Pop in the U.K, 

Noggin and Nickelodeon in Latin America

, and Boomerang and Cartoon Network in the U.S.

“We are honored to represent such an incredible and well-loved brand, and thrilled to be working with Cloudco Entertainment,” says Jannienke Mulder, chief executive officer and co-founder, J&M Brands. “The Care Bears are a very famous brand for many decades in our territory. Benelux consumers love the comeback of the ‘80s and this fun retro brand will be a great success in our territory,”

Introduced in 1982, Care Bears has become one of the most popular children’s properties in the world. The Care Bears are known for using their belly badge powers

to spread messages of sharing, caring, friendship and courage while making sure to have lots of laughs along the way. 

“With the new look and a growing interest in Care Bears, now is the perfect time to build Cloudco’s licensing program with the most respected agencies in each of the big markets,” adds Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment. “J&M Brands, with its deep understanding of the Benelux market and experience of working with many major international brands, is an ideal partner to launch the next phase of the Care Bears brand in Benelux.”

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