JLKBrand to Rep Kid Made Modern

Launched in 2012 by fashion designer Todd Oldham, Kid Made Modern aims to ignite kids’ creativity through DIY products that encourage them to "Go Make Stuff."

The brand currently has a large arts and crafts line at Target in the U.S. and Canada that will be expanded to retailers across the U.S. this spring.

JLKBrand will now look to extend the brand into additional categories targeted to girls and boys ages 6 to 12. Initial categories will include party goods, apparel, accessories, back-to-school, home goods including children’s furniture and bedding and more.

Kid Made Modern is also planning to launch a cross-platform media program featuring tutorial and educational videos hosted by Todd Oldham, mobile apps, a website, book series, magazines and local crafting events. 

“Kid Made Modern is exactly the kind of partner JLKBrand wants to be associated with, one that has a compelling and