License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

JLG Deals for PuppyMonkeyBaby Toys (Exclusive)

Super Bowl breakout brand will receive a new toy line after its Toy Fair debut.

Mountain Dew licensing has tapped Commonwealth Toys & Novelty for a toy line featuring the Super Bowl Breakout brand, PuppyMonkeyBaby, in a deal brokered by Mountain Dew’s licensing agency, The Joester Loria Group.

The new line will include plush toys, bobbleheads and key chains.

Since its Super Bowl ad debut, PuppyMonkeyBaby has garnered more than 19 million views and been trending worldwide.

“For over 80 years, Commonwealth Toy & Novelty has been a global innovator and trend leader in the toy and novelty industry,” says Joanne Loria, executive vice president, JLG. “Commonwealth has an uncanny ability to spot hot properties and emerging trends, and we are thrilled to partner with them for PuppyMonkeyBaby.”

The PuppyMonkeyBaby Super Bowl ad was the start of a larger “It All Starts with a Kick” marketing push for the brand, which will also include an extended campaign and lifestyle products.

Add new comment