JCB Promotes U.K. Toy Line


U.K. construction equipment manufacturer JCB is building the presence of its kids’ toys line with the Fresh Air campaign this spring.

With a focus on promoting outdoor play for children throughout the U.K., the campaign will feature a mock protest in April where kids will demand more outdoor play at City Hall while sitting on their JCB ride-ons, a series of events at Willow Farms Village’s Easter Eggstravaganza also in April and retail promotions throughout the year.