JCB Promotes U.K. Toy Line

 U.K. construction equipment manufacturer JCB is building the presence of its kids’ toys line with the Fresh Air campaign this spring. 

April 6, 2018

JCB Promotes U.K. Toy Line

U.K. construction equipment manufacturer JCB is building the presence of its kids’ toys line with the Fresh Air campaign this spring.

With a focus on promoting outdoor play for children throughout the U.K., the campaign will feature a mock protest in April where kids will demand more outdoor play at City Hall while sitting on their JCB ride-ons, a series of events at Willow Farms Village’s Easter Eggstravaganza also in April and retail promotions throughout the year.

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