After two years with the toy company, Ferguson will now be responsible for its licensing division.

NORTH AMERICA–Jazwares has promoted Sam Ferguson to serve as the company’s vice president of licensing.

Ferguson has been with Jazwares for two years and recently participated in the BLE License This! as a panel judge. In his new position, he’ll oversee Jazwares’ licensing department, which holds the rights to multiple global youth entertainment brands.

“Sam is a natural in his new role. His competencies add vast experience that will help us achieve a global recognition for our brands,” says Laura Zebersky, chief operating officer, Jazwares. “With Sam at the helm, Jazwares’ focus for 2018 on inbound licensing continues as the company develops its own IP’s designed to reach to new markets, audiences and collaborations.”