April 6, 2018
Surge Licensing has also revealed that the brand will spontaneously retire several characters, while others will be limited edition characters.
Surge Licensing, William Mark Corporation’s licensing agency and entertainment manager, brokered the deal.
The brand, which already boasts a line of interactive plush, will be extended into a variety of toy categories; however, further details have not been disclosed.
"Feisty Pets is one of the hottest crazes happening in toys right now,” says Laura Zebersky, chief commercial officer, Jazwares. “We are so excited to be part of this phenomenon and can't wait to create 360-degree experiences worldwide.”
Feisty Pets originally debuted in 2016 and quickly became a social media phenomenon. In May 2017, the brand launched a number of shorts on YouTube.
"While Jazwares helps Feisty Pets make a home at retail worldwide, fans should be prepared for some characters to be spontaneously retired while others may debut as limited edition characters,” says Elan
Zebersky will also be on-site at the NYC Licensing Summit Feb. 20, participating in the panel “The Little Toy Companies that Could: How Boutique Toy Brands are Taking Over the Sandbox.” She and her fellow panelists will discuss how their companaies are successfully tapping into the zeitgeist to create brands that kids want. For more information, or to register, click
.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
