Jazwares Signed as Master Toy Licensee for Adopt MeJazwares Signed as Master Toy Licensee for Adopt Me

Jazwares has announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the game “Adopt Me!”  

Played on the Roblox platform, mobile, tablet, PC and Xbox, Jazwares brings “Adopt Me” out of the Metaverse and into the physical world. 

“Our unparalleled expertise in bringing Metaverse IP to life coupled with Uplift Games’ smash hit ‘Adopt Me’ brings a new evolution for Jazwares as we continue to innovate the future of play,” says Sam Ferguson, vice president, licensing, Jazwares. “Fans are going to love our in-game inspired figures and playsets featuring an array of pets, accessories, and more that authentically expand the ‘Adopt Me’ experience beyond digital.” 

"’Adopt Me’ has captivated millions of players around the world in the Metaverse since 2017,” says Sophie Sirera, director, Uplift Games. “We're excited to partner with Jazwares to bring players new ways to create their own future nostalgia in the physical world in addition to the virtual world.”  

Jazwares is exhibiting at Licensing Expo 2022. Find out more information here.