Jazwares has gained master global toy rights to build a new toy line extension entitled Squishville.

License Global

February 21, 2020

1 Min Read
jazwares.png

Jazwares and Kellytoy Worldwide have announced a strategic partnership to build a new line extension for the Squishmellow franchise called Squishville. 

The collection will include mini collectible plush, environments, playsets, vehicles and related accessories. Jazwares will market the Squishmallows and Squishville brands through its global distribution channels, which includes mass market, gift, specialty and toy retailers, party and pet stores, supermarkets, discount stores, drug stores and amusement parks.

“We are so excited to be working with Kellytoy, which has built the wonderful world of Squishmallows that has become a global phenomenon, having already sold over 50 million units of plush in the past two years,” says said Judd Zebersky, chief executive officer and president, Jazwares. “The whimsical nature of the brand coupled with the magical softness of the Squishmallows characters will be seen in Jazwares’ collectible plush toy line extension. Leveraging Kellytoy’s reputation for quality with Jazwares’ global footprint will delight fans all around the world.”

Jazwares has continued to grow its footprint in the toy sector. Along with its latest partnership, the brand has also inked deals for licensed toys for YouTube Star Blippi and wrestling promotion All Elite Wrestling.

 “This partnership with Jazwares couldn’t be a better fit,” says Jonathan Kelly, chief executive officer, Kellytoy. “It’s a win-win for both companies, as Jazwares and Kellytoy each understand that by working together we can collectively develop Squishmallows to become a property that will stand the test of time. Squishmallows products as well as the new items under the umbrella of Squishville will complement Jazwares’ existing toy lines; and Jazwares’ global distribution strength will enable the Squishmallows brand to penetrate new markets.”

Read more about:

Jazwares

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like