Jazwares will debut a full Blippi toy line that includes collectible blinds, figures, vehicles, playsets, plush, novelties, musical instruments and bath toys. PRPG’s collection will feature 8x8 picture story books, coloring books, activity books and board books.

“We are so excited to bring Blippi's humor and kid appeal to our new line of books. These storybooks and interactive board books are sure to be a favorite of both kids and their parents,” says Rosanne McManus, vice president publisher, Printers Row Publishing Group.

Blippi is a popular kids’ entertainer whose YouTube channel has garnered more than eight billion views since launching in 2014. Since debuting on YouTube, the character has been added to the Amazon Video platform with his children’s entertainment show.