A Blackpink toy line by Jazwares has been released.

License Global

June 26, 2020

1 Min Read

At New York Toy Fair last February, toy company Jazwares unveiled a first look at a new line of collectibles and toys inspired by YG Entertainment’s K-pop group Blackpink. Now, the dolls in the line have been released.

“In just a few short years, Blackpink has established themselves as one of the hottest rising female groups in the music industry, and we are thrilled to work together with the girls to bring a line of collectible products into the homes of fans around the globe,” says Laura Zebersky, chief commercial officer, Jazwares. 

The partnership between Jazwares and Blackpink was facilitated by global merchandising company Bravado.

The newly released Blackpink dolls come in three different sets inspired by their “Kill This Love,” “DDU-DU DDU-DU” and “BOOMBAYAH” music videos. The Mystery Pop Star package comes with a mystery doll in a microphone-shaped case for $4.99. There are 12 dolls in the set. The Superstars Assortment includes a doll in a heart-shaped box and comes with three mix-and-match accessories for the toy, along with confetti and a beaded bracelet, retailing for $10.99. A light-up plush heart is also available for $14.99.

The toys are all available now at Target.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like