Jazwares Makes Music with Blackpink

A Blackpink toy line by Jazwares has been released.
License Global

June 26, 2020

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At New York Toy Fair last February, toy company Jazwares unveiled a first look at a new line of collectibles and toys inspired by YG Entertainment’s K-pop group Blackpink. Now, the dolls in the line have been released.

“In just a few short years, Blackpink has established themselves as one of the hottest rising female groups in the music industry, and we are thrilled to work together with the girls to bring a line of collectible products into the homes of fans around the globe,” says Laura Zebersky, chief commercial officer, Jazwares. 

The partnership between Jazwares and Blackpink was facilitated by global merchandising company Bravado.

The newly released Blackpink dolls come in three different sets inspired by their “Kill This Love,” “DDU-DU DDU-DU” and “BOOMBAYAH” music videos. The Mystery Pop Star package comes with a mystery doll in a microphone-shaped case for $4.99. There are 12 dolls in the set. The Superstars Assortment includes a doll in a heart-shaped box and comes with three mix-and-match

accessories for the toy, along with confetti and a beaded bracelet, retailing for $10.99. A light-up plush heart is also available for $14.99.

The toys are all available now at Target.

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