Jazwares Journeys to Asia

Jazwares has entered into a strategic partnership with Chinese animation distribution specialist and brand manager WeKids Asia.

License Global

September 24, 2018

Under the terms of the agreement, the companies will work together to distribute toys based on a variety of properties across Greater China.

They will also develop new children’s toy and media brands. The partnership takes off with WeKids Asia securing the rights to air the “Hotel Transylvania: The Series” in China.

Jazwares will distribute the

Hotel Transylvania

toy line following the release of the film

Hotel Transylvania 3

in the region.

"The Chinese market is ready for the introduction of Jazwares' products based on kids properties that deeply engage children with their compelling stories and outstanding characters," says Sean Chu, president, chief executive officer and founder, WeKids Asia. "We know that Jazwares has an exemplary track-record of bringing high-quality products with strong play value to the market. The combination of Jazwares' creative design coupled with the deep engagement that kids have with

Hotel Transylvania

will be a sure winner, and we are delighted to start our partnership focused on this property."