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Jazwares Crafts Nerf Collection

The new range will feature targets, tactical gear, storage and more.

Jazwares, in collaboration with Hasbro, has introduced a new toy adjaceny line based on Hasbro’s Nerf brand.

The new range will include targets, tactical gear, storage and more. In addition, Jazwares will also be complementing the Nerf Sports segment with indoor and outdoor sports and games.

“Jazwares is excited to collaborate with Hasbro on one of the industry’s most iconic brands, Nerf,” says Laura Zebersky, executive vice president and chief commercial officer, Jazwares. "Nerf has consistently brought products that engage children of all ages and we’re ecstatic to bring our innovative twist on product design to the Nerf line."

The Jazwares Nerf collection is set to launch this fall at major retailers across North America and EMEA.

“We’re always listening to fans and consumers to make sure we are providing high quality, innovative products that enhance the users play experience,” says Michael Ritchie, vice president, global brand marketing, Nerf Franchise. “We’re excited to reimagine new ways for fans to engage with Nerf through our latest collaboration with Jazwares.” 

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