Haven Global has announced a master toy deal between Jazwares and CKN Toys, for a range set to launch along with a new preschool short-form series on Nickelodeon and Nick Jr.
Toys will hit shelves in the U.K., Australia and Asia on Easter, with a U.S. retail launch slated for fall 2020.
The toys are inspired by Australian-based brother duo Calvin and Kaison’s unscripted YouTube content made for preschoolers. CKN Toys launched in March 2015 and currently has 13 million YouTube subscribers and more than 12 billion views.
“Calvin and Kaison are a very special new addition to our portfolio,” says Laura Zebersky, chief commercial officer, Jazwares. “Their adventurous spirit and unique way of connecting with kids around the world, made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule.”
The toys will appear in Calvin and Kaison’s upcoming YouTube content and their new short-form series, which will air next year on Nickelodeon and Nick Jr.’s linear and digital platforms in Australia, the U.K., and Canada.
“We were impressed with Jazwares’ innovation, speed to market and intuition,” says Tom Punch, managing director, Haven Global, the global licensing agency for CKN Toys. “Jazwares could see that CKN Toys was a huge success and has since become the first of many partners on board. The toy line looks amazing and is a uniquely collaborative effort between Jazwares and the two brothers, resulting in toys made by kids for kids.”