Toy company will build on First Act’s music merchandise offerings.

Toy and consumer electronics company Jazwares has acquired First Act, a musical products business.

Headquartered in Boston, Mass., First Act designs, markets and supplies musical products, instruments and accessories for children and young adults under the First Act and First Act Discovery brands, as well as a variety of licensed properties.

“First Act has a leading position in the children’s and young adults’ musical instruments product category, driven by its established brands and strong relationships with well-known licensors,” says Judd Zebersky, chief executive officer and president, Jazwares. “We are excited to build upon First Act’s unique merchandise offering by accelerating new product development, expanding existing licensor and retailer relationships, and leveraging Jazwares’ worldwide operations to increase First Act’s global presence.”

“Through the combination with Jazwares, First Act will be in a very strong position to grow and expand its relationships with its customers,” says Bernard Chiu, chairman and chief executive officer, First Act. “I am pleased that we have found a long-term home for the well established brands we have worked so hard to build.”