Brand Liaison will help toy company expand Tube Heroes categories.

Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars. 

Among the new Tube Heroes will be action figures and avatars for PopularMMOs, SSundee, AtlanticCraft, LittleLizardGaming, Ali-A, Lachlan and Tobuscus. 

In conjunction with this expanded roster of talent, Jazwares plans to also work with licensing agency The Brand Liaison to expand the Tube Heroes product assortment beyond the toy category into accessories, backpacks, bedding, calendars, costumes, t-shirts, posters and more. 

"Online real-life Tube Heroes are the new superheroes of our time,” says Judd Zebersky, chief executive officer, Jazwares. “Fans interact with them on a daily basis and have been begging for product. It is with great excitement that Jazwares is able to work closely with top influencers not only to introduce product in many categories, but also to build compelling stories with our very talented Tube Heroes."