Jazwares Announces New Partnership with Kellytoy

Jazwares has announced its affiliate Zag Toys has inked a deal with Kellytoy for the plush brand Russ Berrie.
License Global

February 15, 2019

Jazwares Announces New Partnership with Kellytoy

As part of the deal, Kellytoy will market the Russ Berrie brand via its global distribution channels.

“Working together with Kellytoy will maximize the Russ Berrie legacy,” says Judd Zebersky, chief executive officer and president, Jazwares. “By leveraging Russ Berrie and its reputation for quality and commitment to ‘Make Someone Happy’ with Kellytoy’s global footprint, we’ll secure placement in retailers all around the world, putting Russ Berrie at the forefront of today’s plush presence at retail.”

The fall 2019 line from Russ Berrie will include Li’l Peepers; Yomiko Classics; Petooties Pets; MeBears; Russ Baby; Russ Trends; Russ Pet and seasonal offerings–adorable plush lines for every holiday.

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