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Jazwares, Amazon Partner for Fuzzible Friends

The plush line is available now for preorder.

Jazwares is introducing Fuzzible Friends, the first kids’ plush with Alexa Gadgets technology. Users can pair Fuzzible Friends with a compatible Amazon Echo device, and using the Fuzzible skill for Alexa, open up a world where technology enriches, entertains and encourages little ones to use their imagination. 

These plush animals speak a language that Alexa magically translates through the kid-directed Fuzzible skill. A child can interact with their Fuzzible by playing color guessing games, choose their own story and more.   

“It’s been a unique opportunity to be able to bring the Alexa technology into the world of play in a brand new and enriching way,” says Jeremy Padawer, executive vice president and partner, Jazwares. “Fuzzible Friends utilizes the technology to open new doors for our children’s already active imagination.”

This product does not have a microphone or speaker. Fuzzible Friends are connectible with a compatible Echo device via Bluetooth. Kids can say, “Alexa, let’s play Fuzzible Friends.” Once Alexa indicates the Fuzzible is ready to play, children can squeeze its left paw to begin interacting and watch its antenna light up.  Fuzzible Friends plush have more than 40 sounds and 140 translated phrases.

Fuzzible Friends was created especially for kids ages 3 and up and is compliant with the Children's Online Privacy Protection Act (COPPA). A child will interact with his or her Fuzzible in a safe and positive manner. The child never verbally communicates with the Amazon Echo device directly during play and the Fuzzible Friends do not collect the child’s personal identifiable information. When the Fuzzible interacts with the Amazon Echo, it does so with parental permission consistent with COPPA compliance and industry guidelines.

There are four Fuzzible Friends to collect: Cubby the Fox, Fluff the Bunny, Sparkles the Unicorn and Cuddles the Puppy. Fuzzible Friends are available for pre-order for $19.99 exclusively at, and will be on sale officially on Nov. 1.

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