Jakks Pacific, SEGA of America Expand ‘Sonic the Hedgehog’ Toys

This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.

April 20, 2021

Jakks Pacific has announced a renewal with SEGA of America for the classic and modern versions of the “Sonic the Hedgehog” collection, maintaining Jakks as one of the franchise’s global partners. Jakks will design, manufacture, market and sell “Sonic the Hedgehog”-branded toy product lines worldwide beginning in 2022.

“Our line of ‘Sonic the Hedgehog’ products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale,” says Craig Drobis, senior vice president, marketing, Jakks Pacific. "Our ‘Sonic’ figures, playsets and plush have seen consistent sales growth since our partnership with SEGA began. There is more great product to be introduced for this fall and for several years to come.”

This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.

“Jakks Pacific has been an integral partner in bringing our vision for unique, high-quality ‘Sonic’

collectibles to market over the past two years, and we’re ecstatic to expand our partnership them as we enter the next decade of the franchise,” says Alex Gomez, licensing director, SEGA of America. “The new collection is sure to bring ‘Sonic’ fun to new heights with merchandise tied to upcoming projects and will feature the Blue Blur in his classic and modern form, with something special for ‘Sonic’ fans of every generation."