“Our line of ‘Sonic the Hedgehog’ products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale,” says Craig Drobis, senior vice president, marketing, Jakks Pacific. "Our ‘Sonic’ figures, playsets and plush have seen consistent sales growth since our partnership with SEGA began. There is more great product to be introduced for this fall and for several years to come.”
This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.
“Jakks Pacific has been an integral partner in bringing our vision for unique, high-quality ‘Sonic’
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