Jakks Pacific Reups 'Sonic the Hedgehog 2' Collab

The partnership is an extension of their original 2019 agreement.
License Global

February 17, 2021

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Jakks Pacific announced it had secured the global toy rights for SEGA of America for Paramount Pictures' feature film, "Sonic the Hedgehog 2." Jakks will design, manufacture, market and sell "Sonic the Hedgehog 2"-branded toy product lines based on the upcoming feature film scheduled for 2022.  

The agreement between Jakks and SEGA will include rights to produce action figures, playsets, vehicles, plush toys and other collectibles. Disguise, the costume division of Jakks Pacific, will also be designing and manufacturing costumes and accessories inspired by characters from "Sonic the Hedgehog 2."

 "Given the success of the first movie and performance of our current 'Sonic the Hedgehog' product line, we are excited to continue to develop toys that follow along with Sonic's next great movie adventure," says Craig Drobis, senior vice president, marketing, Jakks Pacific. "Jakks brings decades of innovative product development experience to the table and will continue to bring to life these iconic

characters in a wide variety of new and unique ways for kids and fans alike."

The new line of merchandise is an extension of the multi-year, global toy licensing deal SEGA of America forged with Jakks Pacific in 2019, which featured collectibles based on the original "Sonic the Hedgehog" film (2020).

"We've seen such a great response from fans to the Sonic the Hedgehog products created by Jakks Pacific, and we're thrilled to continue working with them to celebrate 'Sonic the Hedgehog 2,'" says Alex Gomez, licensing director, SEGA of America. "We hope that fans of the Blue Blur will see the collection as a testament of our appreciation and create memorable Sonic experiences with the products for years to come."

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