JAKKS Pacific, toy and consumer products manufacturer, and Disney have announced the launch of a new Disney ily 4EVER 18-inch fashion doll line inspired by beloved Disney stories and characters. The collection features five dolls, trendy fashions and aspirational accessory packs that offer kids a fun way to showcase their personal sense of Disney style.

“We are excited to announce the launch of this amazing new line at Target,” says Lisa Tauber, senior vice president, marketing, JAKKS Pacific. “Disney ily 4EVER is inspired by today’s kids and their confidence to express their unique personal style. This collection invites kids to explore how their favorite Disney characters inspire them every day.”

“The ily 4EVER doll line introduces a new and imaginative way for fans and collectors alike to embrace storytelling and channel their love for favorite Disney characters through fashionable dolls and contemporary inspired-by styles,” says Leslie Kay, author of “Disney Bound: Dress Disney and Make It Fashion” and Disney Style expert. “It’s been incredibly inspiring to see the Disney Bounding community evolve over the years as fans continue to find unique ways to express themselves. Now kids can join in the fun and create their own styles with ily 4EVER.”

In the coming year, dolls and accessories inspired by Ariel, Belle, Tiana and Snow White will be released. Along with the launch of the dolls, original content for the dolls can be found on the Disney Princess Youtube channel on Aug. 20.

The Disney ily 4EVER dolls are designed for children ages 6-10 and will be available at Target and target.com starting on Aug. 15.