The toy line inspired by home improvement tools will be expanded.

License Global

June 18, 2021

1 Min Read

Jakks Pacific has announced a multi-year, North America contract extension with Black+Decker.

Under this agreement, Jakks will continue to design, manufacture, market and sell Black+Decker toy workbenches, toolsets, tools, housewares and kitchen products in the U.S., Canada and Mexico. Jakks' current Black+Decker branded toy product lines include toys like the tool belt set, electric power drill, power tool workshop and Black+Decker home items such as a coffee maker, toaster, mixer and oven.

"Our toys bring the everyday lifestyle of Black+Decker tools and home products to children who love to emulate their parents and learn through play," says Tabata Gomez, chief marketing officer, global tools and storage, Stanley Black & Decker. "We are excited to extend our long and successful partnership with Jakks Pacific in support of our flagship Black+Decker brand."

Jakks has been a toy partner for Black+Decker for more than 16 years. Throughout this time, its line of home roleplay toys has grown and expanded.

"During quarantine, we've seen an even greater focus on and success of basic roleplay toys," says Craig Drobis, senior vice president, marketing, JAKKS Pacific. "Our Black+Decker line has been no exception. Children want to emulate what they see their parents do at home. With families doing home improvements using the real Black+Decker tools, kids are even more eager to imagine their improvement projects with the toy Black+Decker tools."

Jakks Black+Decker products are sold at Target, Walmart, Amazon and many other toy retailers.

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License Global

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