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Jakks Pacific, Disguise Snag ‘CoCoMelon’ Rights

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The toy company and costume provider have received the rights for Moonbug’s “Cocomelon.”

Jakks Pacific and Disguise have been announced as the North American seasonal toy and official costume partner for Moonbug Entertainment’s preschool show “CoComelon,” commencing in 2021.

“’CoComelon’ is a natural addition to our preschool line of costumes and seasonal toys,” says Virginia Reneau, senior vice president, global licensing, Jakks Pacific. “The series has seen such success on SVOD and YouTube, we expect to see plenty of excitement from retailers and children alike. Jakks and Disguise will bring these fun themes to life and give kids a chance to act out and role play their favorite characters from this amazing children’s property.”

Disguise, the costume division of Jakks Pacific, will be designing and manufacturing costumes and accessories for characters from “CoComelon.” Jakks will also design, manufacture, market and sell “CoComelon” seasonal toy product lines. These new lines will be widely available in the U.S. and Canada at retailers in store and online in 2022.

“This partnership with Jakks Pacific and Disguise helps ‘CoComelon’ leap off the screen and gives kids tangible ways to create unique stories using their imagination,” says Simon Philips, senior in-house advisor, Moonbug. “We are excited to bring this collaboration to fruition and hope to see a lot of JJ’s trick or treating this Halloween.”

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