Jakks Named Master Toy Partner for Last Kids on Earth
Cyber Group Studios and Atomic Cartoons have named Jakks Pacific as master toy partner for The Last Kids on Earth.
The agreement will see Jakks develop a range of merchandise based on the book series and upcoming Netflix show. Jakks' new line will include action figures, activity toys, role-play accessories, vehicles, plush items, novelty items, games and play electronics.
"We are very excited to partner with Atomic Cartoons and Cyber Group Studios to develop a line of merchandise that will bring The Last Kids on Earth to life in a new way," says Craig Drobis, senior vice president, marketing, JAKKS Pacific. "With themes of friendship, heroism and humor in the face of a monster and zombie apocalypse, it is no surprise the series has been embraced by readers around the world and has all the ingredients for an amazing line of toys."
The toy deal follows a previous licensing agreement for The Last Kids on Earth franchise between Atomic Cartoons and Cyber Group Studios. Earlier this year, Cyber Group Studios became the exclusive representative for merchandising, ancillary and second window TV rights for the series.