In celebration of StockX new direct-to-consumer product release method, DropX, the company has teamed with Reggaeton artist J Balvin for an exclusive Funko Pop! Rocks figurine.

The service and figurine launched with 500 limited-edition figurines in stock. Each product was priced at $40.

“I’m excited to partner with StockX to release this Funko figurine because they’re the best place for me to find rare items that I can’t find anywhere else,” says Balvin. “It only felt right to release this with them.”

The collection adds to DropX’s multiple collaborations coming out later this month. Upcoming collections include one with Tommy Bogo and another with New Era.

“In line with our revolutionary IPO model, which empowers buyers to set their own retail price, DropX is yet another example of the ways in which StockX blurs the lines between retail and resale,” says Deena Bahri, chief marketing officer, StockX. “We’re incredibly excited to introduce the concept in partnership with J Balvin, an artist who himself transcends convention through music.”

For J Blavin, the partnership adds to the artists growing list of product collaborations. J Blavin has previously launched a “SpongeBob SquarePants” apparel line and a Guess fashion collab.