Ink Names New Surfer Agents

Ink, the global representative for the app brand Subway Surfers, has named four new sub-agents for the property.

Planeta Junior (Italy and Greece), Biplano (France, Iberia and Andorra), Max Licensing (Turkey) and Tycoon (Latin America, excluding Brazil) have joined the roster of sub-agents on board to further support the brand around the world. Sub-agents are already signed in the Americas, Western Europe, Oceania, Asia and the Middle East. Ink represents the brand across the Nordics, Eastern Europe and Russia.

“We are delighted to have signed four such capable agents to represent Subway Surfers,” says Claus Tomming, director, Ink. “They all have the experience and contacts necessary to translate the massive brand awareness that surrounds this property into solid licensing success across their respective territories.”   

“We are very excited to be representing Subway Surfers and will be using the huge amount of recognition surrounding the brand to build up a strong licensing program across Latin America,” says Dalia Benbassat, Tycoon.

“Subway Surfers” is a 3D platform game that puts the player in the role of graffiti artist as they try to evade a security guard and his dog and dodge oncoming trains and hazards. The game was developed by SYBO Games and distributed by Kiloo.