Ink Appoints Master Toy for ‘Masha’

Ink has appointed Simba Dickie as the master toy licensee for the award-winning Russian animated series “Masha and the Bear,” in one of the first steps in bringing the brand to global markets.

The new deal covers Eastern Europe, G/A/S, Iberia, the Nordics, Benelux, France, Italy and the U.K., with product set to launch beginning in Q1 2015.

Simba Dickie is planning a large range for the brand that will include plush, construction, wooden toys, summer toys, wheeled toys and arts and crafts.