Incredible Group Launches SOUR PATCH KIDS, OREO and SWEDISH FISH Squishi Toys

This summer, Incredible Group is adding three new licenses to its Squishi line – SOUR PATCH KIDS, OREO and SWEDISH FISH.

Each Squishi product is crafted to ensure maximum squishiness and durability for stress relief or sensory play. Vibrant colors, playful designs and enticing scent offer a multisensory experience.

“We’re thrilled to introduce these new Squishi Toys to the world,” says Saul Sacks, president, Incredible Group. “Our team has worked tirelessly to create a product that captures the essence of these beloved brands while delivering an unparalleled sensory experience. Whether you’re a fan of SOUR PATCH KIDS, OREO or SWEDISH FISH, these Squishi products are sure to put a smile on your face.”

“We’re excited to partner with Incredible Group on this exciting new venture,” says Melissa

Renny, senior director, licensing, Mondelez International. “Their creativity and innovation have

brought our beloved brands to life in a whole new way, and we can’t wait to see families

enjoying these playful new products.”

Starting this summer, shoppers can find SOUR PATCH KIDS, OREO and SWEDISH FISH toys at the following retailers:

● Canada: Cineplex, Party City, Indigo, Mastermind, Jean-Coutu, Canada’s Wonderland,

Shoppers Drug Mart, Northwest, Lawtons and independent stores

● USA: Meijer, It’Sugar, Cracker Barrel, BAM! FYE, American Eagle, Aerie, Hot Topic, Spirit

Halloween and independent toy and gift stores