New partners include Bendon Publishing, Happy Threads and Intimo.

License Global

August 29, 2022

1 Min Read
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This Fall, fans of Cry Babies Magic Tears will have even more to love as IMC Toys signs deals with three  licensing partners to create products in the publishing, arts and crafts, daywear, nightwear, swimwear and luggage categories. Bendon will bring the characters to life within multiple activity books, storybooks and arts and crafts activity sets. Happy Threads will have kids looking stylish with a full range of daywear including dresses, cardigans, jackets, sweaters and more. Adding to the daywear offerings will be Intimo, which will be producing licensed pajamas, swimwear, backpacks, bags and lunch bags and cases.  

“We are beyond thrilled to be working with our new licensing partners to bring Cry Babies Magic Tears products to life in new categories here in North America,” says Micheal Pisors, head of marketing, IMC Toys. “Globally, we have an extensive licensed business with 65 licensees in 40 regions and have introduced well over 500 products over the past few years. I can’t wait to see the response from our fans as we expand into this market.”  

In addition to new Cry Babies Magic Tears toys, IMC is also introducing a new offering called BFF by Cry Babies which brings the brand into the fashion doll category. BFF by Cry Babies are Cry Babies Magic Tears characters grown into teens. The six collectible dolls each come encased in unique, twistable packaging and feature trendy outfits, multiple points of articulation and six inches of silky nylon hair.

Related:IMC Toys Expands to Australia with Matt Keighran at the Forefront

Cry Babies Magic Tears is exhibiting at Brand Licensing Europe 2022. Find out more info here.

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License Global

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