ICEE Featured in Squishi CollectiblesICEE Featured in Squishi Collectibles

Incredible Group is celebrating the ICEE brand with a new Squishi collectibles designed to replicate the look and scent of the original red and blue flavors.  

True to Incredible Group’s growing Squishi line, the product is officially licensed with The ICEE Company by Design Plus, with details down to the packaging, color and opacity.  

The new ICEE Squishi Toys feature two recognizable colors, each capturing the essence of ICEE’s classic flavors. From the bright blue of Blue Raspberry to the vivid red of Cherry, each toy is crafted to resemble the refreshing, icy goodness of an ICEE drink. These toys are perfect for squeezing, collecting and displaying, offering a fun and tactile way to enjoy the beloved ICEE brand.  

“It has been a real joy to work on brands we know and love, while delivering a modern twist for consumers,” says Saul Sacks, president, Incredible Group. “ICEE is synonymous with nostalgia for a lot of us, and we’ve made sure to keep its iconic essence in these Squishies.”  

“We’re always looking for new ways for ICEE fans to enjoy our iconic slushies,” says Elisha Joffe, vice president, brand partnerships and acquisitions, Design Plus, who brokered the deal on behalf of The ICEE Company. “Incredible Group has been a great partner to work alongside to transform our product into this squishy, tactile format.”  

Related:Teddy Mountain Launches ECO Origins Sustainable Plush Line

ICEE Squishies will be available across Canada and the U.S. at specialty retailers.