I’m The Chef Too! Partners with The Lumistella Company

Educational subscription service, I’m The Chef Too!, has entered into a multiyear licensing agreement with The Lumistella Company, owner of Santaverse and Christmas brands, including The Elf on the Shelf and Elf Pets. This new partnership introduces a co-branded collection of holiday baking kits featuring the popular Scout Elf and Elf Pets characters. 

The limited-edition baking kits, including the Scout Elf Pancake Party Kit, Poochie Pie Pupcakes Kit and Snowball Fight Cookies Kit are designed to add an extra touch of magic to holiday traditions. Children can bake alongside their favorite Elf on the Shelf characters, creating memories around the kitchen table as part of the Christmas countdown. 

“We are very excited to have the Scout Elf and Elf Pets friends join I’m The Chef Too!’s product line,” says Lisa Wallace, chief executive officer, co-founder, I’m The Cheff Too! “Baking during the holiday season is such a magical time for many families; what better way to celebrate than to add a little more magic from the North Pole!” 

The baking kits are available individually or in bundles on I’m The Chef Too!’s website, which is timed to launch as families prepare for the arrival of their Scout Elf. I’m The Chef Too!, known for its educational baking kits that blend food, STEM and the arts, has a catalog of over 40 themed kits designed to make learning fun for children. 

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