Hunter Price International has signed with Paramount Consumer Products U.K. to develop an extensive range of consumer products based on Spin Master Entertainment's preschool brand, “PAW Patrol.” 

The partnership will see Hunter Price create a wide-ranging product collection, with a key focus around creative play. Alongside a selection of arts and crafts and activity items launching this year, a range of outdoor games and activity lines will also be part of Hunter Price’s first “PAW Patrol” parade in the market. 

“As a business we’ve carved out clear focuses and identified key growth product categories within the sector,” says Richard Belford, toys and activities sales director, Hunter Price International. “We’re then combining this with our high-level expertise and market knowledge, to sign the right strategic partnerships, which naturally complement the products we excel in as a business. We’re very experienced within this market, we’re playing to our strengths and investing in brands we believe in and know we have the passion and creativity to deliver something different and engaging for the UK consumer. We’ve had some really exciting meetings so far and we can’t wait for you to see how Hunter Price brings our ‘PAW Patrol’ partnership to life in 2023.” 

“Paramount is pleased to be working closely with Hunter Price to develop and extend our consumer play experiences,” says Venetia Davie, vice president, consumer products, U.K. and Ireland, Paramount. “The new products will allow consumers to express their fandom in new ways through our expanding collection of licensed toys. We can’t wait to see these fresh and innovative ‘PAW Patrol’ products come to life through this new partnership.”