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January 12, 2023
Hunter Price International is teaming up with Crayola in a pan-European partnership in a collaboration which includes the debut of four collections that will be available this fall.
Crayola Kraft has a focus on sustainability using water-based non-toxic inks, FSC approved paper, and no plastics. An ultimate Crayola Activity Case with pencils and 30 pages of activities it set to be a hero line for the range.
I Can Do captures the imagination of children through color and character fun. Products include a Crayola Craft Pad and Finger-Painting Post Pad.
Crayola 3D is a series of interactive puzzle books.
Crayola Everyday combines Crayola quality products with fun crafts. The ideal pick-up lines include activity books, stickers and story wheels.
Each collection has been designed to inspire children to think outside the box and get creative with color by making their own personalized creations, goals that both companies have in common.
“We’re excited to be able to compliment Hunter Price’s craft products with Crayola’s brand of social expression and color equity,” said Rob Spindley, licensing director, EMEA, Crayola. “They’ve identified some fantastic opportunities within the sector and the new craft activities and paper kits will engage the imagination of kids and adults, providing them with even more ways to creatively express themselves.”
Related:Crayola: Unleashing Creativity
“This is a huge opportunity for the business, and we’re really excited to bring to market some truly innovative new product concepts,” says Ben Cornwell, sales director for stationery, arts and craft, Hunter Price International. “Collaboration is key and we’ll be working alongside the Crayola team to bring our product strategy to life over the coming years, enhance overall brand position in store, and drive increased awareness and engagement.”
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