Mattel will also release its new Hot Wheels artificial intelligence collection at the annual family festival.
The upcoming sponsorship includes exclusive branding of the festival’s demo zone, including a track in Hot Wheels’ signature orange. The brand will also take part in the festival’s car parade as well as hot a specially-designed Hot Wheels stand, where fans can build their ultimate track.
Additionally, Hot Wheels will launch its new AI range, the brand’s first-ever artificial intelligence racing system, and will offer fans an exclusive first play experience at the event.
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