Hot Wheels Speeds into U.K. Tour

EUROPE­–Mattel will kick off the Hot Wheels “Make it Epic Tour” this week with a series of immersive brand experiences and racing challenges throughout the U.K.

April 6, 2018

Hot Wheels Speeds into U.K. Tour

The immersive brand experience will see fans compete to create the best jumps, loops and track combinations for Mattel’s popular racing toy.

EUROPE­–Mattel will kick off the Hot Wheels “Make it Epic Tour” this week with a series of immersive brand experiences and racing challenges throughout the U.K.

The “Make it Epic” tour will visit four different U.K. locations in Solihull, Nottingham, Leeds and Hull. During the event, kids will be able to build their ultimate track and battle it out with other fans to create the best jumps, loops and track combinations. The winner with the most epic track and highest score will also be named on the leaderboard and will be able to take position on the podium with their own trophy.

The tour will take place Oct. 25-29 at each location.

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