Partnership launches the brand into the fingerboard market.

License Global

July 28, 2022

2 Min Read
Tony Hawk showcasing his fingerboard collaboration with Mattel.
Tony Hawk showcasing his fingerboard collaboration with Mattel.Mattel

Hot Wheels is introducing its first fingerboard line, Hot Wheels Skate, in partnership with skateboarder and entrepreneur, Tony Hawk. The Hot Wheels brand continues to grow and expand with its latest introduction into the fingerboard space, bringing unique products to new fans while also creating an inclusive line for a variety of experience levels.  

“We’re thrilled to enter the fingerboard category with Hot Wheels Skate,” says Ted Wu, vice president, global head, design for vehicles, Mattel. “Our team had a blast applying our Hot Wheels design expertise to a whole new area of play. Hot Wheels continues to find fresh ways to bring fans into the brand by igniting their challenger spirit in innovative ways.” 

The brand partnered with Tony Hawk with the mission to make fingerboarding more accessible and to inspire fingerboarders of all levels. Created for fingerboarders of all levels, the line will feature shoes that clip onto the boards so that even the youngest skaters can execute stunts they wouldn’t be able to on a regular fingerboard. Experienced fingerboarders can show off their skills without the shoes. 

The Hot Wheels Skate line features a wide range of fingerboards with unique designs created by the Hot Wheels design team in collaboration with Tony Hawk as well as replications of some of Tony’s board designs. The line will also include skatepark playsets that will feature giant piranhas, roller coasters and donuts. The fingerboard and shoe assortments and Hot Wheels Skate playsets are being launched exclusively at Walmart stores and on starting in August. 

“I’m excited to finally introduce this epic new line of fingerboards in collaboration with Hot Wheels,” says Hawk. “These products were created for fingerboarders of all experience levels to master tricks, working their way up from a kickflip to creating their own cool, never-been-done combinations.” 

In addition, Hot Wheels and Hawk collaborated to create a limited-edition Birdhouse life-size skateboard deck. The 100 boards will be signed by Tony and will also include a matching Hot Wheels Skate fingerboard.  

Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info here

About the Author(s)

License Global

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