Legends Tour for the first time with a new U.K./U.S. joint virtual stop.
Mattel, which owns Hot Wheels, is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29.Register for free now!
This stop comes as part of the global search to immortalize the next Hot Wheels die-cast vehicle and will go live on Oct. 24 at 9:00-11:00 AM PST. The virtual event will include live judging and celebrity guest appearances from Ben Collins (“James Bond” stunt driver also known as “The Stig”), “Top Gear” presenter Paddy McGuinness and “Car Throttle” Host Alex Kersten.
This stop also marks the first time any Legends Tour stop will crown two finalists. The finalists from the stop will join all other Legends Tour finalists for a chance to have their car immortalized as a Hot Wheels die-cast vehicle.
At the end of the tour, all 13 finalists across the world will be judged side-by-side during a virtual global finale in Los Angeles, Calif. The first-place winner will have their vehicle immortalized into a real Hot Wheels toy car that can be seen on store shelves worldwide. This winner will also be inaugurated into the Hot Wheels Garage of Legends, a group of Hot Wheels designs and builds in the brand’s entire history.
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