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Hot Wheels Drives into 50th Anniversary

Formula One driver Nico Rosberg will represent the brand at a variety of events.

EUROPE–Mattel has partnered with 2016 Formula One World Champion Nico Rosberg to celebrate the 50th anniversary of its Hot Wheels brand.

The partnership will see Rosberg become Hot Wheel’s new global brand ambassador. In his new role, Rosberg will represent the brand at various industry, PR and licensing events. 

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