Hot Wheels Buckles Up Holiday Blind Box

Super Impulse USA, creator of the World’s Smallest line, is extending its offerings with Mattel’s Hot Wheel brand.

License Global

November 15, 2018

1 Min Read

The partnership has produced an exclusive range of mini 1968-model Hot Wheels cars, which are being sold in a blind box format at Target.

Each World’s Smallest Hot Wheels Blind Box includes one die-cast car with packaging that nods to the original 1968 blister car as well as a keychain.

In addition, a unique assortment of black and gold 50th anniversary commemorative editions, packaged in a black and gold blister card keychain that doubles as a display case, will be available.

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Hot WheelsMattel

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License Global

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