Highlights From NY Toy Fair

New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.

April 6, 2018

3 Min Read

The American International Toy Fair wrapped up its 111th year in New York City yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA, which got its first toy line from Jazwares.

Based on what was seen at the show, the Toy Industry Association (which organizes the event) predicted a number of trends that its expects to dominate in 2014, including larger sizes, remote-controlled toys, a focus on STEAM content, retro brands and more. Read more of the TIA’s 2014 toy predictions here.

The Rainbow Loom from Choon’s Design took home the top prize at the annual Toy of the Year awards with GoldieBlox and its Spinning Machine snagging the People’s Choice Award. Click here for a full list of winners.

Disney made a splash in a star-studded event at the opening of the show where it outlined its plans to target the boy toy market through properties such as Planes, Guardians of the Galaxy and Spider-Man. Read more…

Nickelodeon swarmed the show floor with new offerings for all of its top brands including Dora the Explorere, Teenage Mutant Ninja Turtles, Bubble Guppies and SpongeBob SquarePants from licensees that included Fisher-Price, Just Play, Mega Bloks and The LEGO Group. Read more…

Hasbro reinvented its Transformers brand with a completely re-imagined line of toys, some of which incorporate dinosaurs. The toy company also announced a raft of licensees signed on for the fourth Transformers feature film, out this June. Read more…

And of course, fan favorites like BBC’s Doctor Who, Activision's Skylanders and Cartoon Network’s Adventure Time showcased a swath of new products.

Here are some of the top headlines from this year’s show:

Cartoon Network Grows Adventure Time

LEGO Preps for New Star Wars Rebels

WB’s Godzilla Stomps Through NY

Funko Debuts New Action Figure Line

Sanrio Licensees Showcase Hello Kitty

Despicable Me Continues Retail Invasion

Activision Adds to Skylanders Lineup

Saban Inks Julius Jr. Publishing Deal

Jazwares Plans NBA’s First Toys

WIT Honors Toy Industry Leaders

MEGA to Build Assassin’s Creed Line

Bandai Takes on New, Retro Brands

WBCP Highlights Classic and TV Properties

Scholastic Licensed Toys Abound

Dentsu Brings Japanese Hit to U.S.

Playmates Unveils New TMNT Line

Discovery Seeks Cake Boss Partners

Tomy Expands Licensed Offerings

Underground Adds to Licensed Lineup

Saban Renews Costume Deals

FamilyFun Mag Picks NY Toy Fair Favs

SpongeBob Joins Nick’s Mega Bloks Range

Wicked Cool Reveals Wild Kratts Line

Aurora Expands My Little Pony Line

DHX’s Caillou Teaches Kids French

Madame Alexander Teams with Top Brands

McFarlane Debuts Rabbids Range

Crowded Coop Showcases Licenses

TCG Plans New Sesame Street Line

Dark Horse Unveils New ‘Thrones’ Figures

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