Hidden Pigeon Company, CreateOn form Partnership

CreateOn has announced a partnership with Hidden Pigeon Company, a multiplatform kids’ and family content company that is extending the reach of author/illustrator, Mo Willems’ book-based character brands such as The Pigeon from “Don’t Let the Pigeon Drive the Bus!” and Elephant and Piggie from the popular books. CreateOn will introduce magnetic construction products that combine the open-ended play of magnetic tiles with these characters to help inspire a love for storytelling and imaginative play in young children.

“We are thrilled to partner with Hidden Pigeon Company and its global licensing agent, Retail Monster, to inspire more inventive opportunities based on the world of Mo Willems, a true creative visionary whose work has captivated children and adults alike,” says Steve Rosen, president, sales and licensing, CreateOn. “Mo’s playful characters and relatable stories perfectly align with CreateOn’s mission to empower kids to explore their creativity through play.”

“CreateOn is a fantastic and inventive company that fits perfectly with our goals of forming thoughtful product partnerships with creative brands in the children’s space,” says Tori Cook, senior vice president, franchise management, Hidden Pigeon Company. “We are so happy to be working with CreateOn and providing kids and families with opportunities for imagination-fueled play with their favorite book-based characters.”

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