Hidden City Games to Grow Biz, Changes Name

Seattle, Wash.-based Hidden City Games has changed its company name to Hidden City Entertainment. Under the new identity, the company plans to continue expansion of its kids' brands and licensing division in North America and internationally.

Hidden City Games was formed in March 2007. The company is behind collectible horse-themed trading cards for girls' brand Bella Sara, which are sold in 20 countries at mass retailers, specialty shops and game/hobby boutiques. In the U.S., Bella Sara product is available at Walmart, Target, Toys"R"Us and Amazon.com.

"Our new corporate identity better reflects our expanded mission," says Peter D. Adkison, chief executive officer of Hidden City Entertainment. "We are excited about further growing the Bella Sara brand, especially through licensing and look forward to the launch of our much awaited boys' collectibles line."