Hello Newman: Fan-Inspired LEGO 'Seinfeld' Set Hits the Bricks

After a fan submitted a design to LEGO Ideas, the brand has launched a build set based on ‘90s sitcom “Seinfeld.”

July 8, 2021

Bringing Jerry’s apartment, the café and the stand-up comedy stage to life in brick-form, the new “Seinfeld” LEGO set features characters Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman.

“I loved ‘Seinfeld’ in the ‘90s and recently re-watched them all,” says fan designer Brent Waller. “I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s apartment and the gang that I could. The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops. But I am very proud of how it turned out.”

“The LEGO Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme,” says Federico Begher, vice president, global marketing, The LEGO Group. “Not only did Brent have a personal desire to create this build, but other fans also agree, and he gained the necessary 10,000

community votes needed for us to consider creating it into a product. Seinfeld is a classic sit-com and a cultural icon that was huge in the 90s and still stands the test of time today. The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept, we just knew we had to make it. I am so excited to see how this has been brought this to life in LEGO form and the attention to detail from the furniture to some of the minifigures accessories.”

Due to launch to VIP LEGO members from July 21, the “Seinfeld LEGO” set will globally launch from August 1.

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