The shelves of GCC markets are getting ready for a new product in the upcoming days as ToyPro, a product development house in MENA, has teamed up with Sanrio, a global lifestyle brand, to develop a special product line from Hayati Girl dolls, featuring Hello Kitty.  

Through the partnership, young girls will have the chance to choose from a wide range of dolls and accessories of Hayati Girl and Hello Kitty, expanding the Hayati Girl brand into new product lines. 

“The new Hayati Girl and Hello Kitty products are a shout out for true friendships, it’s a new product line that we’re proud of,” says Fawaz Abidin, managing director, ToyPro. 

Spacetoon is the media partner in the partnership and will be supporting the line across all its channels. ToyPro also revealed plans to develop Hayati Girl dolls by launching Hayati Girl Friends Club, where young girls will be able to witness the birth of new co-branded Hayati Girl dolls as new licenses will join soon.  

Sanrio is exhibiting at Brand Licensing Europe 2022. Find out more info here.