The campaign kicked off this week online and will be supported by global events beginning July 25, just ahead of International Day of Friendship July 30.
The four events that are scheduled will take place in Singapore (July 25), New York City (July 30), Sao Paulo (Aug. 5) and London (Aug. 7).
“Friendship and altruism build the foundation of the My Little Pony brand, so we wanted to celebrate International Day of Friendship with a significant, meaningful campaign,” said Samantha Lomow, senior vice president, Hasbro Brands. “We are proud to collaborate with generationOn to provide the inspiration and opportunity for families around the world to help
“Service is a great way to help kids make new friends while taking action to make the world a better place,” says Kathy Saulitis, senior vice president, programs, generationOn. “We are excited to partner with the My Little Pony brand to bring the joy of friendship and volunteerism to even more kids on International Day of Friendship and beyond.”
Each inspired by the attributes of a specific My Little Pony character, the service projects available online and onsite during the volunteer events include packing healthy meals, creating blankets and assembling health and wellness kits for families in need. At each of the four global events, children will visit both volunteer activity stations and “Friendship Fun” stations where they can participate in My Little Pony brand themed activities.
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