Gaming proved to be a major factor in the company’s success. Hasbro reported that an increase in revenue from brands such as “Magic: The Gathering” led to a strong push in gaming and toy sales. The traditionally tabletop-focused experience has seen recent success as a digital property. It was leveraged late last year to establish Hasbro’s esports program,
“Our investments are differentiating Hasbro’s portfolio and delivering profitable revenue streams, including continued ‘Magic: The Gathering’ revenue growth in tabletop and digital,” says Brian Goldner, chairman and chief executive officer, Hasbro, in a Q2 investors’ call. “We grew revenues in the U.S. and Europe, and we believe we are well-positioned to deliver against our target of profitable growth for the full year 2019.”
The toymaker also expects to continue
“Importantly, we are well positioned for the holiday season with major brand initiatives across categories, including The Walt Disney Animation Studios'
Star Wars: The Rise of Skywalker,
which do not launch until the fourth quarter,” adds Deborah Thomas, chief financial officer, Hasbro.
Products aligned with the launch of Disney’s holiday movie slate include the recently announced toy lineup for
making their debut in
Star Wars: The Rise of Skywalker.
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