Hasbro Revenues Up for Entertainment, Licensing and Digital

Hasbro sees a strong Q2 on the back of new gaming initiatives and Disney licenses.
License Global

July 24, 2019

Hasbro Revenues Up for Entertainment, Licensing and Digital

Hasbro has reported a strong second quarter of the year, with revenues from its entertainment, licensing and digital division up 28 percent year-over-year.

Gaming proved to be a major factor in the company’s success. Hasbro reported that an increase in revenue from brands such as “Magic: The Gathering” led to a strong push in gaming and toy sales. The traditionally tabletop-focused experience has seen recent success as a digital property. It was leveraged late last year to establish Hasbro’s esports program,

Wizards of the Coast

.

“Our investments are differentiating Hasbro’s portfolio and delivering profitable revenue streams, including continued ‘Magic: The Gathering’ revenue growth in tabletop and digital,” says Brian Goldner, chairman and chief executive officer, Hasbro, in a Q2 investors’ call. “We grew revenues in the U.S. and Europe, and we believe we are well-positioned to deliver against our target of profitable growth for the full year 2019.”

The toymaker also expects to continue

to find success moving forward in 2019. Hasbro is banking on brand initiatives with upcoming Disney titles to help carry the company in the fourth quarter.

“Importantly, we are well positioned for the holiday season with major brand initiatives across categories, including The Walt Disney Animation Studios'

Frozen 2

and Lucasfilm's

Star Wars: The Rise of Skywalker,

which do not launch until the fourth quarter,” adds Deborah Thomas, chief financial officer, Hasbro.

Products aligned with the launch of Disney’s holiday movie slate include the recently announced toy lineup for

new Sith trooper characters

making their debut in

Star Wars: The Rise of Skywalker.

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